Before you can target and sell to your product or service you must know WHO your ideal customers are and WHERE they are.

In this video I look at the two primary ways to find your customers:

1. Research
2. The customers themselves (ask them)

Also, I'd like to make one thing clear. Your ideal customer...

You want to start a business, BUT you also want to know if your THING will sell before you go all in. It’s risky to think your time, money and effort may be for nothing, right?

Is this even possible? Is there a way to know that you’re going to get a RETURN on your money, time and...

First, we know nothing in life worth doing is without risk.

And, a ‘riskless’ world is impossible anyhow - life does happen sometimes whether we want it to or not. It’s unpredictable, so there are risks.

But, taking life’s unexpected unpredictabilities out of the equation...

No doubt. This is a tough topic to discuss. What happens when you don't have the support of your husband or partner in your entrepreneurial journey.

I can talk about this from first hand experience. Although I lost my beloved hubby of 29 years in 2018 (still miss him so much it hurts) we had a...

I’ve talked about it many times. You CANNOT start a business with no money. Why? Your time is money. It has value and you must invest time to get a business off the ground.

There are also other ‘unavoidable’ costs that come when growing, marketing and establishing your business....

As much as the whole ‘mindset’ thing feels over done, because we’re seeing it everywhere, it really is a thing.

When starting a business after 50 our mindset and the way we think about things is super critical. Truth be told, we’re often ‘set in our ways’ at...

Startup money is one of the BIGGEST questions I get from the Scrappy audience. Well, how much money do I need to start my business is the real question?

As you can imagine, it’s impossible to answer this question because it DEPENDS… on the type of business you’re starting.

...

We're all so busy and the older we get the busier we get. We just have more stuff going on. 

But, the reality is we have to find the time to start our business if we want to have  a business.

How?

Well, we know from experience that we find time for what we deem important or...

Nobody likes to 'sell'. In fact it terrifies the bejeezies out of most of us. Me included and I was in 'sales' for decades.

Why? 

Two reasons:

1.) We love our business. We've invested so much of 'us' to bring our passion, skill or interest to life as a business. Putting...

Finding a great business idea is one thing. Making sure it has legs is another. In this episode of Scrappy TV I show you 3 ways to validate your business idea.

Watch the entire episode or jump to a specific section that grabs your attention: 

00:08:05 The COOL thing in Today's Day and Age

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